There are just so many reasons to be excited and passionate about what we do. The following
are some direct selling and consumer trends that I wanted to share with you. I’m convinced
we’re at the right place, and the right time is now.
USA Today recently published an article on direct sales that stated the following:
· “Today’s consumers require something more than an attractive shelf display – and they’re
turning to direct selling to fill the bill. Consumers are responding in droves – more than
$30 billion in products and services are sold through direct selling each year.”
· “The best shopping experiences are those shared with friends.”
· “Consumers attending home parties don’t encounter parking problems, they are greeted
warmly as soon as they enter the door, a friendly salesperson is available whenever
needed, and customers have the luxury of trying out products in a comfortable home
setting – that’s a shopping experience unmatched anywhere else.”
The Canadian Gift & Trade Association conducted a consumer survey and shared the following
results with their members.
Favorite things about shopping in stores during the holidays:
· Being able to touch and try out merchandise
· Festive atmosphere
· Shopping with friends
· Wide assortment of merchandise
· Getting good gift ideas
· Tasting/sampling foods and desserts
· Helpful ideas from knowledgeable store employees
Biggest complaints about holiday shopping:
· Long lines at the cash register
· Too few employees to help during transactions
· Out of stock items
· Inattentive customer service
· Employees who don’t know the merchandise
If I didn’t know better, I’d think Watkins commissioned the CGTA to conduct this survey for us.
The results look as if they’ve been “peppered.” Not a chance. These are real consumer trends
and they all point to Watkins’ growth.
http://www.watkinsonline.com/ddemell
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