7/28/09

The Fortune is in the Follow-Up

The Fortune is in the Follow-Up

One of the benefits of a Watkins home based business is the credibility and recognition Watkins has. It's not typical that you can place an advertisement for your business or have a business sign on your vehicle and customers literally run you down/contact you to order product from you. It is typical with a Watkins business. A rarity in the industry - a great blessing and benefit we have with Watkins.

Regardless of how easy it is to sell the product when you make yourself visible, customer care and follow-up, developing a repeat business is key to your success. Not to mention a wonderfully viable way to earn more income and supplement a chosen method of marketing — public events or home parties.

The Importance of Following Up

Many Associates mistakenly believe that once a flyer is hung or an advertisement is placed, or the event is over, the job is done. However, the most important part of your advertising strategy is the response and follow-up. Developing good follow-up skills means that you are prepared to respond to and fulfill a prospect's initial needs, but you are also prepared to remain in contact with that prospect and fulfill any future needs. Some people do not make an immediate decision regarding either a product or the business opportunity. Did you know that 50% of guests at a party think about joining your business but don't act on it? Your failure to follow up may mean that your efforts will fall short.

In fact, the National Sales and Executives Association reported that the average sale is closed as follows:

2% on the 1st contact
3% on the 2nd contact
5% on the 3rd contact
10% on the 4th contact
80% on the 5th to 12th contact

Indeed, the importance of good follow-up skills is crucial to your business.



http://www.watkinsonline.com/ddemell

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